What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. The term “cookie” is used in this Cookie Statement in the broad sense to include cookies and all similar techniques and technologies, including web beacons. Web beacons (sometimes called “tracking pixels” or “clear gifs”) are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Online Properties or taken an action in relation to our Online Properties.
Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Makemake) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
Makemake uses first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Online Properties to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us to better understand your use of our Online Properties, to track and target the interests of our Users, and to enhance the experience of Users on our Online Properties. Third parties serve cookies through our Online Properties for advertising, analytics and other purposes.
Organizers can also use cookies on our Online Property to learn more about your interests in their event(s). These practices are described in more detail below.
Types of cookies we use
First-party cookies
These cookies are created by Makemake. They are primarily used to allow you to browse our Online Properties and use their features. They may also assist us in our analytics activities. These cookies may use non-personal data (e.g., aggregate or de-identified information about your use of the Online Properties) or information that uniquely identifies the browser or device you are using to access the Online Properties.
Third-party cookies
In addition to the first-party cookies we use, some third-party companies may place cookies on your computer through our Online Properties, access those cookies, and associate web beacons with them. These cookies enable third-party features or functionalities to be provided on or through our Online Properties. The parties that set these third-party cookies can use them to recognise your device both when it visits our Online Properties and also when it visits certain other, unaffiliated websites.
Types of first- and third-party cookies we use
The types of first- and third-party cookies we use on our Online Properties are detailed below. Please note that the specific cookies served to your browser may vary depending on the specific Makemake Property you visit. These cookies may use non-personal data (e.g., aggregate or de-identified information about your use of the Online Properties) or information that uniquely identifies the browser or device you are using to access the Online Properties.
- Essential cookies: These cookies are strictly necessary to provide you with access to and the basic use of our Services or Online Properties, such as access to secure areas and setting your privacy preferences. These cookies cannot be turned off.
- Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Online Properties, but are not required for their use. However, without these cookies, certain functionality of the Online Properties may become limited or unavailable.
- Analytics and customization cookies: These cookies help us understand how our Online Properties are being used or how effective our marketing campaigns are, or to help us customize our Sites for you. Thanks to this information, we are able to improve the features offered on our Online Properties.
- Targeting cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
- Social Media cookies: These cookies are used to enable you to share pages and content that you find interesting on our Online Properties through third-party social networking and other websites. These cookies may also be used for advertising purposes.
- Organizer cookies: Organisers selling tickets to events may use a variety of cookies on our Online Properties, including analytics and customization cookies, advertising cookies, and social media cookies. They may use these cookies to provide relevant advertisements about goods and services in which you may be interested and measure the effectiveness of advertisements and marketing campaigns. Please note that Makemake does not have access to or control the cookies that organizers chose to use.
For more information on how to allow or refuse these various types of cookies, please see “Cookie management” below.
Duration of cookies stored on your device
The duration of storage of cookies on your device may vary, depending on the category to which they belong: temporary or permanent.
Temporary cookies
We use temporary cookies on our Online Properties to allow you to browse our Online Properties without interruption. We may also use temporary cookies for internal reporting purposes. After your browsing session ends, this type of cookie does not store any information on your hard drive.
Persistent cookies
Some of our first-party analytics cookies and certain third-party cookies are persistent cookies. They allow us and third parties to understand visitors’ browsing behaviour over a longer period of time, to provide you with additional features related to your use of the Online Properties, the content that you have saved or stored through them, as well as for advertising and marketing purposes. Depending on their function, this type of cookie may persist for different lengths of time ranging from several hours, to a week, or even several years. This type of cookie will persist after you end a browsing session and can be used by our Online Properties or third parties to recognise your device when you begin a new browsing session.
Cookie management
If you want to control your cookie preferences, please follow the instructions below.
All cookies: You can exercise your preference to receive all types of cookies by managing cookies using your web browser settings. As the means by which you may allow or refuse cookies using browser settings varies from one web browser to another (e.g., Chrome, Safari, or Firefox), you should visit your web browser’s help menu for more information on setting your browser-based cookie preferences. You can also configure your browser at any time to be notified of the receipt of a cookie, so that you can decide whether you want to accept it or not.
Cookies do not read other data on your hard drive, and you can delete them from your computer at any time using browser controls. At the moment, it is technically impossible for you to synchronise your settings between your browsers and your devices (your computer or your smartphone). You must set them on each browser/device that you currently use and each time you use a new browser or device. Please note that if you choose not to allow, or otherwise disable or deactivate all cookies, this will apply to all cookie types and will affect the functionality of our Online Properties. You may not be able to use all Site or Application features, and in some cases the Makemake Property simply will not perform.
Analytics cookies: To disable all analytics cookies managed by our third party analytics partners, please use the browser disablement mechanisms discussed immediately above. You can also use the following analytics opt out mechanisms provided by several of our analytics providers:
Targeting cookies: For more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt-Out link, the Digital Advertising Alliance’s Consumer Opt-Out link, or Your Online Choices to opt-out of receiving tailored advertising from companies that participate in those programmes. To opt out of Google Analytics for display advertising or customise Google display network ads, visit the Google Ads Settings page. If you do not allow these cookies, you will still see advertising online, but those advertisements may not be tailored to your interests.
You can also disable advertising cookies by using the browser controls explained in “All cookies” above.
How often will you update this Cookie Statement?
We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please revisit this Cookie Statement regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Statement indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at privacy@Makemake.com.